Andrea Sowter Skin Care, Campaigns, Collateral Material, Direct Mail, Print
Andrea Sowter Skin Care Brochure
Once the logo was established, we took that mark and created Andrea’s print materials. To keep it green, we (of course!) used 100% recycled French Construction Cement Green for the folder and business cards. French Construction Whitewash was used for the inside pages.
Andrea needed something that could serve multiple purposes. This kept overhead printing costs down while also reducing paper waste. We created a folder with a custom die to accommodate the leaf-shaped pocket. This is used to hold sample packets of products and/or gift card inserts that were also printed. The folder also has slits to hold her business card. Inside the folder we saddlestitched a booklet containing all of her services, pricing and space for her to create a customized skin care regimen for her clients.
The whole folder fits into a standard A7 envelope, ensuring delivery without additional postage. BOOM!
