AAF Raleigh-Durham, Campaigns, Collateral Material, Direct Mail, Print
AAF Raleigh-Durham Pocket Folder
This pocket folder was created to serve multiple purposes. We wanted a nice packet of information to provide to prospective members. We also needed something to give new members containing any new member information not presented in the sales version.
The folder sports 2 pockets on the inside, the left side housing slits for a business card. The folder is 6″ x 9″ closed, fitting into a standard 6.5″ x 9.5″ envelope for mailing.
5.5″ x 8.5″ inserts were printed as mini-letterhead to be inserted inside the pocket folder. Templates were then created at that size to allow the information to change without having to reprint the sales or new member inserts. This will save a lot of trees and reduce printing costs in the future.
All printing donated by Barefoot Press and printed on 100% recycled paper.
The entire suite of work was submitted in the American Advertising Federation’s 2009 Club Achievement Awards, taking home first place in Communications.
