Branding, Search Engine Optimization, Marketing, Design, Programming • Welcome to Pointer Advertising in Raleigh, North Carolina

Karchner Western Art Print Ad for Backwoodsman Magazine

admin — Sat, 03 Nov 2012 17:39:49 +0000

This print ad showcases Denny Karchner’s Proud – Jay Eagle painting. The full page ad was ran on the inside cover of the November 2012 issue of Backwoodsman Magazine. His artwork was also featured on the cover.

LuMi’Naughty Website

admin — Thu, 12 Jan 2012 16:47:51 +0000

Jazmin needed a place where her fans could connect with her and get her freshest news and tour dates. A good SEO friendly URL was chosen and a WordPress theme was used to create the site. Social media outlets are linked up, and all of those accounts have been skinned to match the brand.

View the site here: luminaughty

LuMi’Naughty Ambigram Logo

admin — Thu, 12 Jan 2012 16:40:41 +0000

I created this logo for a friend of mine. Ever since I read Dan Brown’s Angels and Demons, I was interested in how long it would take to make an ambigram. When I found out Jazmin’s stage name, I had my chance. It took about 3.5 hours. I can definitely see how it could have taken a great deal longer if you don’t have letters that play nice with each other. If you flip the logo, it reads the same both ways.

The Design Website

admin — Sun, 04 Dec 2011 14:01:22 +0000

The Design is a national band, making their hometown here in Raleigh, NC. With the upcoming release of their newest work “Young America,” the band was ready for a fresh new look to go along with the album. They wanted a site that would engage the users while keeping the design clean, fun, and above all else – functional.

The site was created with WordPress.

AAF Raleigh-Durham Website

admin — Wed, 06 Jul 2011 03:13:58 +0000

When we revamped the AAF Raleigh-Durham website, we wanted to create more of a community environment. A place where advertising peeps would be able to come to network, find jobs, see our complete list of events, and more. The new site allows members to add their info, photos, and friends to their profile.

The site has evolved a bit since it’s launch back in 2009, but maintains the overall brand and functionality with which it was built. The site was architectured and designed by Dean Logan and I. Mike McTaggert’s company, then Novel Projects, did the development. They have since merged with AtlanticBT and maintain the site today.

View the site here: Ad Club

The entire suite of work was submitted in the American Advertising Federation’s 2009 Club Achievement Awards, taking home first place in Communications.

AAF Raleigh-Durham Pocket Folder

admin — Wed, 06 Jul 2011 03:01:57 +0000

This pocket folder was created to serve multiple purposes. We wanted a nice packet of information to provide to prospective members. We also needed something to give new members containing any new member information not presented in the sales version.

The folder sports 2 pockets on the inside, the left side housing slits for a business card. The folder is 6″ x 9″ closed, fitting into a standard 6.5″ x 9.5″ envelope for mailing.

5.5″ x 8.5″ inserts were printed as mini-letterhead to be inserted inside the pocket folder. Templates were then created at that size to allow the information to change without having to reprint the sales or new member inserts. This will save a lot of trees and reduce printing costs in the future.

All printing donated by Barefoot Press and printed on 100% recycled paper.

The entire suite of work was submitted in the American Advertising Federation’s 2009 Club Achievement Awards, taking home first place in Communications.

AAF Raleigh-Durham Envelope

admin — Wed, 06 Jul 2011 03:00:37 +0000

Standard #10 business envelope.

All printing donated by Barefoot Press and printed on 100% recycled paper.

The entire suite of work was submitted in the American Advertising Federation’s 2009 Club Achievement Awards, taking home first place in Communications.

AAF Raleigh-Durham Letterhead

admin — Wed, 06 Jul 2011 02:57:39 +0000

Standard letterhead with rounded corners to match business cards.

All printing donated by Barefoot Press and printed on 100% recycled paper.

The entire suite of work was submitted in the American Advertising Federation’s 2009 Club Achievement Awards, taking home first place in Communications.

AAF Raleigh-Durham Business Cards

admin — Wed, 06 Jul 2011 02:54:03 +0000

Once the new logo was all set, we created the necessary print materials to help promote the club. Business cards were created for board members. This sample shows the front and back.

All printing donated by Barefoot Press and printed on 100% recycled paper.

The entire suite of work was submitted in the American Advertising Federation’s 2009 Club Achievement Awards, taking home first place in Communications.

AAF Raleigh-Durham Logo

admin — Wed, 06 Jul 2011 02:52:59 +0000

Here is the logo for our local chapter of the American Advertising Federation, AAF Raleigh-Durham. In 2008, I was the Branding Chair on the board. It was time to get a fresh new look for our ad club…

The mark was created by Dean Logan, then at RBW. We wanted something alive, contemporary and classic – something to catch people’s attention. I love the bold colors here and I applaud Dean’s fearlessness in his color selection. Very eye catching, to say the least.

The logo was then applied to many marketing materials, including print pieces, the website, ads and banners.

The entire suite of work was submitted in the American Advertising Federation’s 2009 Club Achievement Awards, taking home first place in Communications.

Beanie and Cecil Baby Notecard

admin — Thu, 30 Jun 2011 23:45:52 +0000

This larger notecard was designed for thank you letters or for inserting with a gift. The sample shows the front and back when folded.

All print pieces were printed on Fibermark Touche White. This is a paper that has a foam like quality. It’s very soft and almost spongy to the touch.

Beanie and Cecil Baby is a high-end baby store, selling products ranging from onesies to baby cribs.

Beanie and Cecil Baby Gift Card Folder

admin — Thu, 30 Jun 2011 23:44:13 +0000

A gift card folder was designed for mailing gift cards to recipients. The sample shows the front and back when folded.

All print pieces were printed on Fibermark Touche White. This is a paper that has a foam like quality. It’s very soft and almost spongy to the touch.

Beanie and Cecil Baby is a high-end baby store, selling products ranging from onesies to baby cribs.