Mission
Trisha Uptown wanted to revive her brand after having had the site down for some time. She needed a streamlined process to get her new brand up and running smoothly and quickly.

Message
Personalization was the main focus for Trisha’s site. She put a great deal of herself into the site, and continues to do so for her members. They have the benefit of private cam sessions and controlling Trisha’s toy. She makes sure her blog has up-to-the-minute news and a schedule of appearances where fans can meet her in person. She does the site for her fans. Period.

Value Proposition
Pointer positioned Trisha’s brand to have a cool, fun personality with clean lines and space to view the content without clutter. Inside, she offers very personal cam shows and blog entries, in addition to endless image galleries and clips that are updated everyday. She responds to members personally, adding again, her personal touch to the brand.

Strategy
Pointer generated a contemporary brand full of color bursts and fun navigation in a campaign that consisted of web banner placement on several target sites, press releases sent to relevant publications, and customer appreciation offers through emails. Code optimization was peformed on the free side to be search engine friendly.

Results
• Recurring members up 30%.
• SEO score is 97%.
• 1600% increase in reach after launch of campaign.
• Unique visitors increased by 250% and continues to climb.